Golf Equipment – What’s New for 2011 From Golf Direct

Golf Direct Golf Equipment News – What’s New for 2011?
With more than 50 of golf’s leading golf equipment suppliers and service providers attending 2010 Golf Show we have the perfect opportunity to see what is new for the coming season. All the leading golf equipment manufacturers, including Titleist, Callaway Golf, TaylorMade, PING and Nike Golf to name but a few, will be showing off the latest technologies and golf equipment. The latest golf equipment products will be available from Golf Direct as they launch into the UK.


titleist-910-d2-driver.jpgTitleist 910 Driver Series
As well as its market leading range of golf balls, including the iconic ProV1 franchise, Titleist will also be showcasing the soon-to-be-launched golf equipment range including the 910 drivers and metals. First to launch in November will be the Titleist 910 D2 and 910 D3 drivers delivering “Total Performance. Precision Fit”. The 910 drivers’ total performance comes from improvements in flight, fit, looks, feel and sound. Longer, with more control, the 910 D2 (460cc) and 910 D3 (445cc) feature a fast face design and high performance weight distribution for increased stability. The innovative SureFit Tour dual-angle hosel technology allows the loft and lie to be independently adjusted and set for increased distance and improved shot control. This “tour-van-in-a-hosel” delivers maximum fitting effectiveness through precise adjustability to optimise spin, launch and ball flight (higher or lower and for more draw or more fade). read more »


footjoy-dryjoy-tour-golf-shoes.jpgFootJoy DryJoys Tour
FootJoy has had another outstanding year across all categories, and is proud to present its most exciting product line to date. After the successful launch of FJ ICON FootJoy has added to its range of premium golf shoes with the launch of DryJoys Tour, a shoe engineered to offer enhanced platform stability while maintaining the comfort and flexibility players count on around the world. As the number one glove in golf FootJoy has also managed to add to and improve its Tour proven glove range with the new and improved SciFlexf model and has complimented this with the introduction of the new SPIDR2. And with a multitude of new materials, designs and colours in its ever-expanding Outerwear Collections, plus the revolutionary TechSof golf sock, 2011 is looking to be yet another ground breaking year.
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callaway-diablo-octane-driver.jpgCallaway Diablo Octane Driver
Forged Composite, the Lightest, Strongest, Most Precise Material Callaway Has Ever Used. Twenty years after revolutionising the golf equipment driver market with the original Big Bertha Driver, Callaway will shortly introduce Diablo Octane Black Drivers which feature a breakthrough new material developed in conjunction with Lamborghini. Forged Composite is the lightest, strongest and most precise material Callaway has ever used and has enabled engineers to precisely set the clubhead’s Centre of Gravity (CG) and Moment of Inertia (MOI) in order to promote more accurate trajectories. By pairing this lighter, more efficient clubhead with a longer shaft, head speed, power at impact and overall distance has also been increased. With a stunning black finish unique to the European market, both the standard and Tour versions are striking clubs in every respect. read more »


PING Launch New S56 Irons
Ping Europe is pleased to be attending the 2010 Golf Show in Harrogate where we will be located on stand C26 to C28. We will be show-casing our full golf equipment product line for 2011 including new K15 and ladies Faith ranges along with S56 irons, Tour-S wedges, and Scottsdale putters which have all achieved winning success on Tour since their launch. While these products are already available we will also be showing our first ever forged iron due for launch in November called the Anser, a new Tour inspired trolley bag called the DLX with general availability in January, and a range of Karsten 1959 putters again due for delivery in January which are available in 6 models. We look forward to seeing you all at some time during the week and thank you for your continued support of the Ping brand. read more »


taylormade-2.0-irons.jpgTaylormade Burner 2.0 Iron – Stand M10
Taylormade golf equipment launch the new Burner 2.0 irons. The difference starts at first glance with the Burner 2.0’s two-toned “Burner Black” PVD finish, which is more durable and resists glare. However, the improvements go far beyond the aesthetics. Multiple club properties in the Burner 2.0 irons have been enhanced to promote distance, uniform distance-gaps, improved playability and more satisfying feel and sound. The result: each Burner 2.0 iron outperforms the first-generation Burner. Just some of the features and benefits include; Improved Weight Distribution to Optimise Ball Flight in Short-, Middle- and Long-Irons. Differing Face Thickness in Every Iron to Promote More Speed and Distance in the Long-irons, More Feel and Control in the Short-irons. Progressive Topline Thickness, Improved Multi-Functional Sole and TaylorMade’s Renowned Inverted Cone Technology. read more »


PGA Collection
Will this be the club that could create a whole new market in a world of custom fit golf equipment?
For under £20 for a graphite custom made iron you can attract a whole new customer base which will help you to increase your retail sales. The new EZ3 custom range has been developed by PGA Professionals to give medium to high handicappers the ultimate game improvement club. Custom fitting option allows them to be fine tuned to the golfers characteristics and are available individually or as a set. The EZ3 driver and fairway woods both feature an off-set head which allows more time for the club head to be get square at impact, significantly reducing the distance robbing slice that affects many golfers. Hybrid numbers three and four replace the normal three and four iron, with much easier to hit compact wood shape heads. High ball flight increases carry and reduces roll to allow much more confidence and control. The irons feature a lower deeper cavity with a wide camber sole and oversize head. This creates a more playable and confidence inspiring iron for the improving golfer. For more information on PGA Collection please click here.


PowaKaddy
PowaKaddy, the number one name in powered carts will be unveiling the latest evolution of its best selling electric trolley franchise. The new PowaKaddy Sport, available in the UK for Spring delivery, is a result of extensive market research across Europe. Details on price and launch date will available at the show. The technical team at PowaKaddy have done everything possible to ensure the Sport is very simple and easy to use and the main feature of the new Sport is the new handle design. The innovative new ergonomic soft grip handle features a built in responsive speed control roller. The dual roller makes adjusting the trolley speed easy and intuitive and is ambidextrous to use while the high contrast LCD screen is easy to read in sunlight. This superbly engineered new trolley combines the latest lightweight and super strength materials with a powerful 200 watt motor and is very stable, easy to manoeuvre and folds in a no-fuss three-way movement to fit into the smallest of car boots. Also to be shown are refined versions of PowaKaddy’s bestselling and award winning Deluxe PVC golf bags. In addition there are two new Deluxe Nylon bags which not only look good but are incredibly lightweight. The Sports cart bags will also make an appearance with subtle changes and the ladies will be in for a treat with the addition of two new bags. For more information on Powakaddy please click here.


proquip-tour-flex-suit.jpgProQuip
Following its Ryder Cup success and recent relaunch, ProQuip is rolling out its largest line-up of new weatherwear products in over a decade. One of the most important new lines for ProQuip, contributing to a 50% increase in sales year-on-year, has been its Water Repellent Knitwear for men featuring 100% premium British Lambswool. The collection is now being extended to include a Ladies Lambswool line, plus luxury, Italian spun Merino knitwear in V-neck and slipover styles. There are also lined Lambswool and Merino zip-necks for winter. All ProQuip Water Repellent Knitwear features Total Easy Care enabling the specially treated yarn’s performance to be enhanced by machine washing and tumble drying. In rain suits, there’s a new Playing Top and colours for TourFlex, with all over stretchable waterproof fabric, plus new Ultralite Tour suits for both men and women, featuring similar waterproof outer technology used in the Ryder Cup rain suit. All new products can now be viewed at: www.proquipgolf.com


Srixon
SRIXON GOLF EQUIPMENT SALES CONTINUE TO SOAR AS THE BRAND INTRODUCES A FEW EXCITING ADDITIONS FOR 2011
Srixon is rapidly becoming the ‘must-have’ golf ball in every golfer’s bag. The company dominates the 2-piece ball market with the AD333 the Number One selling 2 piece golf ball in the UK. The company has also seen record sales of its premium Z-Star ball in 2010, enhanced by the introduction of a special Tour Yellow ball proving extremely popular. For 2011 there are a few exciting additions to the Srixon ball line. Firstly there’s a new and improved Z-Star X and Z-Star XV aimed at the better player with a higher swing speed. Japanese teen sensation Ryo Ishikawa is among the Srixon Tour players using the new Z Star XV, it’s high-performance was witness when he shot a record-breaking round of 58. There is a new and improved Srixon Soft Feel and Soft Feel Lady aimed at the mid to high handicapper looking for a golf ball that will offer exceptional performance from tee to green and for those looking for something completely different they need look no further than the new AD333 Orange. For more information on Srixon please click here.


Sunderland
Sunderland of Scotland has launched a brand new collection for Autumn/Winter 2010 featuring new products and significant updates to its current range. The company’s superb Men’s Collection features the new ‘Resort’ and ‘Links’ waterproof jackets, replacements for the iconic and best-selling Player and Club jackets but, as with their predecessors, these outstanding products have been designed to offer golfers high-performance, affordable weatherwear. For lady golfers, Sunderland’s best-selling ‘International’ and ‘Classic’ women’s jackets are among the most contemporary and stylish golf weatherwear and gorgeous new colours have been introduced for the autumn/winter 2010 Women’s Collection. Sunderland’s collection is completed by the top-of-the-range Tournament and Whisperdry men’s rainsuits, a full range of windshirts and vests, bonded fleeces for cold weather, accessories and UV sunwear. For more information on Sunderland please click here.


wilson-di11-irons.jpgWilson Staff
Wilson’s golf equipment launch of the new Di11 irons which come out on top vs major competitors in intensive tests.
The new Di11 is officially the longest iron Wilson have ever created. Like the massively successful Di7, and Di9, the Di11’s are all about helping the game-improver achieve maximum power and forgiveness. The Ultra-wide sole delivers a low CG to promote a higher ball flight. A deep undercut cavity produces a sweetspot 36% larger than other leading super game-improvement irons. A generous coating of lightweight elastomeric reduces vibration and Wilson’s patented wide-tip shaft technology reduces twisting for a straighter, longer ball flight. In a world of 1 to 10, this goes to 11…Once you hit it. You get it. For more details about Wilson Staff clubs, visit www.wilsonstaff.com

These new products will either be launched in November 2010 or early in 2011. Please register for our newsletter so that we can keep you informed – Golf Direct Newsletter Signup

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