Callaway Golf Clubs with Online Custom Fit

Buy Callaway Custom Fit Golf Clubs online at Golf Direct UK. New to Golf Direct is the Fit Option which allows golfers to order fully custom fitted clubs from the complete Callaway rnage of golf equipment.

For each golfer it is important to identify their own personal characteristics when purchasing golf equipment. The important factors are the length of the club, the lie angle of the club head, the shaft type and shaft flex and the grip size. All of these things can affect the way a golfer hits the ball and having the right selections can improve your golf. Golf Direct UK have teamed up with Callaway and they recommend that you visit either a Callaway Custom Fit Centre of a Callaway Custom Fit Specialist to establish your personal golf club requirements. Then once you have this information you can order online on the Golf Direct UK website a fully customised golf set.

The Callaway Drivers
The latest in the Callaway driver range is the Callaway’s new RAZR Fit Driver (see the Golf Direct Channel Callaway Las Vagas ad featuring Alvaro Quiros at the Bellagio) which earned a prestigious Editor’s Choice Award in Golf Digest’s 2012 Hot List Issue. The RAZR Fit Driver, Callaway’s first driver featuring adjustability, was also selected as the leader in the Performance category for drivers, and earned the highest possible ratings for Innovation and Look, Sound and Feel. The RAZR Fit Driver was one of only four clubs in the entire issue honoured as an Editor’s Choice. “Callaway embraced adjustability for the first time in real terms, opting for simplicity that doesn’t sacrifice power or efficiency,” said Hot List Editor John Strege. RAZR Fit features an OptiFit Hose that allows golfers to adjust the face angle in Open, Square or Closed Positions at address to improve accuracy and trajectory. Golfers can also use two OptiFit Weights (one weighing 12 grams, the other 2 grams) to shift the club head’s centre of gravity to promote either a Draw or Neutral ball flight. “I went with the square face angle and the 12-gram weight on the toe to discourage a hook,” Strege said. “The result: Straight on two counts. Straight down the middle and straight into my bag.”

In addition the Callaway Driver range includes the new RAZR X Black Driver, designed with a sleek, Black PVD finish and performs as mean as it looks.
It features a clean and traditional look at address, yet delivers best-in-class performance, thanks to the inclusion of the Callaway R&D Team’s latest technological advancements. The driver’s crown is made of Forged Composite, a highly advanced carbon composite material that was developed in partnership with luxury Italian automaker Lamborghini. It is the lightest, strongest, most precise material either company has ever employed. Forged Composite allows our engineers to precisely design a club head that produces optimal launch and spin characteristics for greater distance. The RAZR X Black also introduces the Company’s proprietary Speed Frame™ Face Technology, which melds Callaway’s VFT® and Hyperbolic Face™ advancements to create a larger sweet spot and increased ball speeds across the titanium face. Streamlined Surface Technology reduces energy loss from head drag during the downswing by 23 percent compared to RAZR X Black’s predecessor, the Diablo Octane Driver, leading to higher impact speeds and additional distance off the tee.

Here is more detailed information about Callaway’s Custom Fit Options for Callaway Drivers and how the custom options can change your golf game.

Ball Speed, Launch Angle and Backspin
Most golfers are familiar with terms such as “Ball Speed”, “Lunch Angle” and “Backspin” especially when they relate to a driver. A large number of retail golf shops and golf pro shops now have launch monitors capable of measuring these and many other parameters. Launch monitors are used during golf club fitting sessions and they give detailed information about the launch angle and spin of the ball which help the golfer see which golf driver and which specifications give the best performance. For clarity the launch angle is defined as the angle the ball leaves the clubface and is measured in degrees and the Backspin is the rate the ball spins backward around its rotational axis and is measured in revolutions per minute (rpm). When we can optimise these parameters, together with the ball speed, then we can achieve your maximum driver distance.

The Importance of Impact Location
An important factor in determining launch angle and backspin is impact location. This is the exact point where the ball strikes the clubface. The variation of the impact point can dramatically affect the launch angle and backspin and the impact location has a much more dramatic effect on launch angle and backspin with a driver than loft alone. If a golfer has a variance in his impact location, then his launch angles vary by 8° to 10° and backspin by 1500-2000 rpm. Even with good players there can be this variance and it is possible to see a change of 3 to 4 deg in launch angle and 600 rpm in back spin. This can result in an upto 30 yard difference in distance with the same club, even with the same ball speed and launch angle. Being aware of the significant effect impact location plays on the resulting shot will help you better understand the how your driver distance can vary. Therefore bear this in mind when trying different drivers and ensure that the impact position is similar when making comparisons.

Other Callaway News
Friday, March 16, 2012
Weekly Highlights
While being evaluated by Callaway tour technician Barry Lyda, Randy Nantz drives a ball Tuesday at the Transitions Championship, an annual PGA Tour event at the Innsbrook Resort in Palm Harbor, Fla. Nantz is one of four area veterans receiving custom-fit Callaway clubs through Birdies for the Brave, created by Phil Mickelson and his wife in 2005 to support combat-wounded veterans.

ESPN the Magazine featured the work of the new split-level Callaway equipment trailer, where technicians can perfect a club’s loft and lie and calibrate a putter’s weight at the same time.

Golf.com features equipment reps on tour: Austie Rollinson, Principal designer, Odyssey Golf Fredrik Jacobson’s bag at Transitions Championship, seen on Golf.com

Golf Digest reviewed Callaway’s RAZR X Black Fairway Wood

– Callaway featured in Zoom pages ESPN the Magazine

– Tampa Times featured Phil Mickelson’s Birdies for the Brave program, which gives custom-built Callaway clubs to combat-wounded veterans
– Golf.com highlighted Odyssey designer Austie Rollinson in Equipment Reps on Tour
– HEX Black Tour balls featured on Global Golf Post
– Odyssey = Excellence, says GolfLasVegasNow.com
– GolfWRX names Callaway RAZR X Black one of Best Game Improvement Irons for March 2012
ESPN the Magazine (Print)
ZOOM – Swing Shift
3/19/2012
From Monday to Wednesday, 44 events a year, the Callaway equipment trailer sets up shot at the latest PGA Tour stop. Inside, pros can get their clubs regripped, reshafted and remade by folks like Bruce Martin (black shirt) and Johnny Thompson.

Tampa Times (Print)
A King of Clubs
03/14/2012
Callaway Golf teamed up with the PGA Tour and Birdies for the Brave to give four military veterans custom-fit Callaway clubs.

GlobalGolfPost
Callaway HEX Black Goes Five Layers
03/12/2012
Callaway Golf enters the five-piece ball world with the introduction of its HEX Black Tour, which is designed to deliver the distance big hitters want as well as the greenside control players expect in a Tour performance product.
GolfWRX
Best Game Improvement Irons for March 2012
03/12/2012
Callaway RAZR X Black
Most irons today are designed to maximize one specific performance benefit either – distance, forgiveness or feel – while sacrificing all other critical areas. This technology leads the industry into the next generation of iron design by delivering the distance and forgiveness of a wide-sole iron while retaining the playability and turf interaction advantages of a thin-sole iron.
Golf.com
Equipment Reps on Tour: Austie Rollinson
03/15/2012
“I always love the Friday-afternoon fire drill,” says Rollinson, referring to the changeitis that afflicts tour players after two rounds of lip-outs. When Phil Mickelson wanted to try a lefthanded version of Keegan Bradley’s Sabertooth belly putter, Rollinson made him one over a weekend, cut a half inch off the shaft the following Tuesday and saw Mickelson put it in play two days later.

Golf Monthly
Callaway RAZR X Black driver review
03/15/2012
This confidence-inspiring head offers something different to the recently released RAZR FIT driver. Firstly, it isn’t adjustable so those who don’t want the option of tweaking the head don’t need to pay the added cost. The head design is more confidence inspiring than the sleek RAZR FIT, and it offers plenty of forgiveness, particularly on shots that come high and low off the face.

The Tour Van
Lefty Stays Strong on Greens
03/13/2012
Phil Mickelson talked more about his improved putting last week, and credited his Odyssey putter with helping him on the greens. The putter is a copy of the blade style that Mickelson used to win the 2005 PGA Championship, but it incorporates Odyssey’s White Hot XG insert.
The Tour Van
Bjorn’s Back with New Driver, Putter
03/13/2012
Thomas Bjorn, who is recovering from a back injury, got off to a good start for the week at Doral with a pair of 68s before dropping back in the field. A new Callaway Razr Hawk driver at 9.5 degrees helped the Dane keep the ball in the air longer on downwind drives.
Golf.com
Tommy Gainey doesn’t care what people think of him, his only priority is winning
03/02/2012
I’ve been close to winning on the PGA Tour, but it’s all about learning from experience so you don’t make the same mistake twice. I feel as if I belong here, but deep down—and I think everybody feels the same way—you don’t feel like you really belong until you’ve won.
GolfLasVegasNow.com
Las Vegas Golf and Tennis Is Home of Odyssey Pro Type Putters
03/09/2012
Some names are synonomous with excellence. Rolex. Dom Perignon. Mercedes. Odyssey. Now is a good time to focus on that last name, given the recent release of the Odyssey ProType Tour Series line of putters. This new line was created after feedback from hundreds of Tour professionals.

Associated Press
Harrington opens with a 61 at Innisbrook
03/15/2012
Padraig Harrington knew he was playing better golf than his scores indicated. He just wasn’t expecting the lowest official score of his life, a 10-under 61 to set the course record Thursday in the Transitions Championship. Harrington made 10 birdies, including a 75-footer late in his round, to build a three-shot lead among the early starters at Innisbrook.

Associated Press
Tseng, Park top LPGA Founders Cup leaderboard
03/15/2012
Top-ranked Yani Tseng played a seven-hole stretch on the back nine in 7 under and finished with a 7-under 65 on Thursday for a share of the first-round lead with Hee Young Park in the LPGA Founders Cup.
ScoreGolf
Friday Fringe: Leblanc’s nervous start
03/16/2012
Maude-Aimee Leblanc made her debut as an LPGA Tour member yesterday at the RR Donnelly Founders LPGA Cup in Phoenix, Ariz., with a first-round 72. The Sherbrooke, Que., resident is starting her new career with some backing, having inked a deal with Callaway. She’ll play the clubs, including an Odyssey putter, and wear Callaway clothes and footwear.

Associated Press
Manassero equals course record in Andalucia Open
03/15/2012
Italian teenager Matteo Manassero tied the course record with an 8-under 64 at the Andalucia Open on Thursday, giving him a three-stroke lead and a strong start in his bid to qualify for the Masters. Five players were at 67: Niclas Fasth of Sweden, Eduardo de la Riva of Spain, Henni Otto of South Africa and Englishmen Anthony Wall and European tour rookie Lloyd Kennedy.

Associated Press
Woods says he’ll be at Masters
03/15/2012
Tiger Woods plans to return to practice and says he will be at the Masters. Woods withdrew from the final round of the Cadillac Championship at Doral on Sunday with what he described as tightness in the left Achilles tendon. He said the next day that doctors told him it was a mild sprain. Woods said the soreness and swelling are gone, and he will start practicing on Friday to test it out.

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